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sofia fighera headshot

Marquette University Graduate 

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Bachelor's Degree in Marketing

Hello

Here's who I am & what I do

I am a recent graduate from Marquette University with a Bachelor's Degree in Marketing. I’d love to highlight my ability to bridge both the analytical and creative sides of marketing. In my previous experience, I’ve had the opportunity to not only create and design content but also analyze performance data to see how it performed. This allowed me to make adjustments depending on the results and then optimize future content accordingly.

I also bring hands-on experience in CRM email marketing, where I’ve executed campaigns from start to finish in both HubSpot and Salesforce. This included developing creative assets, setting up and testing sends, monitoring performance, and reporting on results. Beyond email, I’ve managed expense reports, worked with Google Analytics to understand user behavior, and used Power BI to generate actionable insights. I’m also highly organized, with experience coordinating projects in Monday.com to keep campaigns and tasks on track.

Additionally, I would like to highlight the fact that I am a people person who thinks like a process person, which I believe sets me apart because I am able to understand a wider range of individuals. I enjoy building relationships and collaborating with others, but I also thrive on organization, efficiency, and problem-solving. This balance helps me communicate effectively across different teams while driving measurable results.

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